Precision Eye Center

About Us

When you visit our office, you will be warmly welcomed and we can answer any questions you may have. Our team will work together to evaluate your eyes, provide relevant information, review your benefits and payment options, and focus on exceeding all your expectations. 

Our Team

Dr. Lavoie

Dr. Lavoie

Optometrist
Hailing all the way from Saskatchewan, Canada, our fearless leader Dr. Rob Lavoie has been in practice since 1993. Did he travel here with a team of snow dogs? We don’t know for sure. Although he enjoys hockey and curling, he had to seek out more desert friendly activities such as hiking and fishing. Doc is an avid golfer who enjoys spending time with his wife and four kids as well as providing quality care to each and every one of his patients.
Dr. Zobel

Dr. Zobel

Optometrist
As a graduate of Southern California College of Optometry, Dr. Zobel has helped many patients over the last 47 years. Before joining the Precision Eye Center team, Dr. Zobel owned a private practice for 46 years where he was President of the NMOA as well as the Chairman of NM Optometry Board. He played baseball in high school but now enjoys golf, fishing, traveling, gardening, and eating New Mexican food.
Brooke

Brooke

Master of Mayhem
Brooke joined our team in 2014 and has been in every position in the office before becoming our fearless office manager in 2018. Her other talent is gourmet cooking. When she is not taking aim at us at the office, she is practicing those skills with her archery and target shooting. Brooke also loves to travel with her young son in her spare time. She loves a good dad joke so if you know one, she wants to hear it!
Claire

Claire

Eyewear Extraordinaire
Our ABO certified Eyewear Extraordinaire, Claire, has been our optical expert since 2018 helping many of our patients find their perfect pair of glasses. When she is not being a superstar in the office, she is gardening, writing, or playing dungeons & dragons. Coffee, cannoli, traveling, and concerts will always put a smile on her face.
Sofia

Sofia

Frame Fashionista
In 2021, Sofia joined our team and is currently our Frame Fashionista helping patients find the perfect pair of glasses for every lifestyle. She has experience working in Lasik centers where she became Allegretto Wave and Intralase laser certified. In her down time, you can catch her painting and doing photography. A couple fun facts about Sofia is she is bilingual and loves to travel!
Cecy

Cecy

Communications Queen
If you have called our office, you have probably spoken with our amazing Communications Queen, Cecy. Since she started in our office, she has been a busy bee keeping up with our phones and text messages to schedule appointments or answer any questions. When Cecy is not at work, she enjoys spending time with her daughter, eating great food, and is very involved in her church.
Cici

Cici

Tech Princess
Cici joined our office in 2023 and has been doing a great job as our Tech Princess. Before our patients see the doctor, Cici will do all pre-testing to gather important information necessary for their appointment. In her free time, she enjoys doing photography, cosmetology, digital media, and spending time with her daughter.
Erika

Erika

Happiness Distributor
As soon as you walk into our office, you will be welcomed by Erika and her infectious smile. As our Happiness Distributor, she manages everything at the front desk to ensure our patients are informed and prepared for their appointments. Erika enjoys being involved with her church, spending time with her family, and doing art projects in her free time.
Joe

Joe

Spectacle Savant
Need help picking out your next pair of glasses? Joe can help! As one of our opticians, Joe is here to help our patients pick out a frame and lens that will best suit their lifestyle while educating them on the most up to date technology and features we offer. Some of his hobbies include biking, dogs, cats, and traveling.