Precision Eye Care

About Us

When you visit our office, you will be warmly welcomed and we can answer any questions you may have. Our team will work together to evaluate your eyes, provide relevant information, review your benefits and payment options, and focus on exceeding all your expectations. 

Our Team

Dr. Lavoie

Dr. Lavoie

Optometrist
Hailing all the way from Saskatchewan, Canada, our fearless leader Dr. Rob Lavoie has been in practice since 1993. Did he travel here with a team of snow dogs? We don’t know for sure. Although he enjoys hockey and curling, he had to seek out more desert friendly activities such as hiking and fishing. Doc is an avid golfer who enjoys spending time with his wife and four kids as well as providing quality care to each and every one of his patients.
Dr. Zobel

Dr. Zobel

Optometrist
As a graduate of Southern California College of Optometry, Dr. Zobel has helped many patients over the last 47 years. Before joining the Precision Eye Center team, Dr. Zobel owned a private practice for 46 years where he was President of the NMOA as well as the Chairman of NM Optometry Board. He played baseball in high school but now enjoys golf, fishing, traveling, gardening, and eating New Mexican food.
Brooke

Brooke

Master of Mayhem
Brooke joined our team in 2014 and has been in every position in the office before becoming our fearless office manager in 2018. Her other talent is gourmet cooking. When she is not taking aim at us at the office, she is practicing those skills with her archery and target shooting. Brooke also loves to travel with her young son in her spare time. She loves a good dad joke so if you know one, she wants to hear it!
Claire

Claire

Eyewear Extraordinaire
Our ABO certified Eyewear Extraordinaire, Claire, has been our optical expert since 2018 helping many of our patients find their perfect pair of glasses. When she is not being a superstar in the office, she is gardening, writing, or playing dungeons & dragons. Coffee, cannoli, traveling, and concerts will always put a smile on her face.
Sofia

Sofia

Frame Fashionista
In 2021, Sofia joined our team and is currently our Frame Fashionista helping patients find the perfect pair of glasses for every lifestyle. She has experience working in Lasik centers where she became Allegretto Wave and Intralase laser certified. In her down time, you can catch her painting and doing photography. A couple fun facts about Sofia is she is bilingual and loves to travel!
Aubrey

Aubrey

Director of First Impressions
Aubrey has been a rockstar at our front desk as our Director of First Impressions since she started with us in 2021. Although she is afraid of the dark, she enjoys watching movies, attending concerts, socializing, and driving around town.
Jade

Jade

Jade has been nothing short of awesome since she joined us in 2022 as our second tech. When she is not helping our patients at the office or studying for her master's in clinical mental health counseling, you can find Jade enjoying a hike, reading, or camping. She loves spending time with her husband and two fur babies Hailey and Willow.
Kevin

Kevin

Tech Ninja
Our tech ninja Kevin has been pretesting and giving patients the “air puff” test since he moved from Texas to join our team in 2022. While he enjoys reading, he also loves to spend time with his wife. Fun facts about Kevin are that he has lived in Peru and Canada.